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Be SUPERB

Things everyone can do to remember to be more sustainable, at work and at home.

What does it mean?

Aligning your business with a sustainable message and practices will do wonders for your brand recognition and customer satisfaction. Following the SUPERB acronym will give you simple steps to start implementing sustainability into your business and allow you to reap the many benefits to come from sustainability. You may end up reducing your resource use, which will have a cost benefit for your business. 

Smart businesses embed sustainable practices and implement projects over time. They do not rush to tick boxes and placate stakeholders with piecemeal actions. 

Let’s make yours a smart business, below is some examples of how you can be SUPERB!

Shop Sustainably

  • Write a shopping list to avoid excessive buying and waste 
  • Be resourceful with food scraps
  • Support businesses who are doing their part for sustainability
  • Avoid fast fashion, invest in quality products built to last instead
  • Shop locally, try out your local farmers markets 

Use your voice

  • If you see something unsustainable, say something
  • Call out bad behaviour 
  • Protest for Climate Action 
  • Join online groups to amplify your voice 
  • Donate to climate activists
  • Talk to your boss about sustainable improvements 
  • Be a green champion

Plan and think long range

  • Think about the life you want your Grandchildren to have, how can you work towards that goal?
  • Plan out weekly menu's and food to reduce food waste 
  • Plan efficient daily transport - is carpooling a more efficient option for you?
  • Plan your holidays and business trips to avoid excessive flying 

Eat more plant foods

  • Start Meat-free Mondays!

  • Enjoy discovering new Vegetarian dishes

  • Create a herb garden

  • Discover meat free alternatives (these days they are pretty good)

  • Research the impacts of meat and fish farming on our Earth

  • Expand your cooking repertoire 

  • Actively trying to eat more plant foods will help you become more health conscious


Reduce emissions

  • Swap from gas to electricity or even better renewables!

  • Use solar electricity and batteries where you can

  • Reduce the amount you're driving where possible

  • Avoid excessive flying 

  • Reduce your electricity bill as much as possible


Be circular and be the change

  • Embrace the circular economy
  • Get to know the waste hierarchy 
  • Think frugally
  • Be the change you want to see
  • Make changes at home, work or school and encourage others to join you 
  • Take your own action and remember... Everything counts!